More than 59 zettabytes of data were created in 2020 — 30 times greater in volume than generated just 10 years ago. How a company consumes data is a more significant determinant of success than how much data they collect. Data consumption is the process of transforming raw data into meaningful analyses and patterns. There are four proven ways a business can analyze data: Descriptive Analytics, Predictive Analytics, Diagnostic Analytics and Prescriptive analytics are the most common approach to data consumption as it centers on summarizing data and identifying general trends.